Hello! I'm Nicolas Kreinberg, founder and owner of Converted Growth LLC. I've been working in digital marketing, growth marketing/demand generation, website operations and website optimization for B2B SaaS (software as a service) companies for 18 years, focused on increasing sales pipeline (opportunities and deals) and growing E-commerce revenue.
One consistent trend I've seen is organizations expect website growth from development or engineering teams, however growing website revenue (Web Growth) is fundamentally different from managing or running a website (Web Operations).
I've found the most professional success (and satisfaction) specializing in Web Growth and I created Converted Growth as a digital marketing consulting practice, with a specific focus on helping companies not just build better websites, but grow them effectively.
Contact Me
Quarterly website optimization roadmaps, designing and developing a/b tests. Integrating testing with CRM systems (Marketo/Salesforce) to attribute business revenue or E-commerce to test winners.
Tool configuration, setup & migrations. Custom tracking implementation and documentation, privacy and GDPR compliance. Architecting data layers and building multi-tool reporting data lakes.
CMS implementation, website setup, defining and building scalable web operations processes. Building custom JavaScript libraries and implementing design frameworks (eg. Tailwind CSS).
Integrating all digital channels and campaigns with Salesforce lead, account, and opportunity reporting. Enriching Marketo and Hubspot CMS tracking. Optimizing return on digital spend with sales pipeline reporting. Account-based marketing.
Optimizing web architecture for SEO and building scalable content marketing teams. Optimizing paid search campaigns and bidding models, improving keyword quality scores and landing pages.
Auditing and benchmarking website performance, creating competitive strategic deep-dives and presenting quarterly business roadmaps. Hiring internal/external resources and prioritizing projects by revenue impact.
Front Inc. is the industry-leading customer service platform with live chat, ticketing and AI-powered workflow automation. Front provides omni-channel support to over 9,000 customers with an industry-leading average CSAT score of 98%.
I manage web operations for Front.com, execute our a/b testing program and work cross-functionally with our marketing team to drive more revenue from Front.com.
Sumo Logic is an enterprise SaaS log analytics platform that centralizes all log and event data while automating security issue troubleshooting.
I owned all web operations for sumologic.com including localized websites and executed a quarterly website conversion program to grow business demos and increase won deals.
SmartBear Software creates SaaS tools for all aspects of the software development and security (DevSecOps) lifecycle: performance monitoring, software development and testing, API documentation and management.
I worked on all products in the SmartBear software portfolio including key open-source and freemium products across their developer/engineering audience, improving free to paid account conversions, accelerating trial/product onboarding and growing enterprise revenue pipeline.
Toast is a publicly traded cloud-based SaaS company that processes payments with an all-in-one restaurant point of sale (POS) system.
I owned web operations for our core website, built and executed a global digital conversion program and grew Toast's non-paid traffic with a specialized web team.
GoTo (formerly LogMeIn) provides SaaS and cloud-based remote collaboration and IT management tools.
I owned web analytics, user analysis and conversion optimization for LogMeIn's tele-conferencing, IoT and remote support software.
Ensighten was an enterprise website tagging technology focused on website analytics / tracking and consolidating custom data across platforms (similiar to Twilio Segment).
At Ensighten I led a professional services team focused on customer implementation, large-scale data migrations and managing C-suite customer relations.
Adobe (formerly Omniture) is a global, publicly traded SaaS company focused in marketing technology on web analytics, data and personalization. Adobe is best known for their creative cloud software focused on enterprise design tools.
I worked for Adobe's Fortune 500 customers to build and execute conversion rate growth roadmaps and experiments to drive double-digit growth using Adobe's a/b testing tool Adobe Target and web analytics tool Adobe Analytics.
What some of my previous coworkers have to say about working with me.
"Nik consistently improved web conversion rates, hit MQL targets, and demonstrated ability to move quickly and thoroughly. Whoever gets a chance to work with Nik is very lucky."
"Nik is everything you want in a manager. I went into every meeting with Nik knowing I was going to walk away learning something new and excited for whatever project he'd put me on."
"It has been a remarkable experience working alongside Nik for the past five years. His exceptional attention to detail and analytical skills are empowering to those around him. Nik consistently leads with a data-driven approach."
"Nik is extremely hardworking and an excellent communicator, he understands both the technical and business nuances. One of the biggest value Nik brings to an organization is his product intelligence and understanding of the market opportunity within the product(s)"
"It is not an exaggeration to say that Nik’s involvement in an account pretty much guarantees a successful engagement and client satisfaction. This, along with his team-work mentality, makes him a valuable resource much coveted by internal teams and clients alike."
Best Practices
Popular marketing website CMS (content marketing systems) with pros, cons, and key business considerations. Includes Hubspot CMS Hub, Webflow, Wordpress, etc.
Best Practices
How to differentiate web operations and web growth, responsibilities by team, and recommendations on how to approach team structure.
Reviews
An analysis of SimplyBusiness.com and SEO factors that are limiting it from reaching high organic non-brand search rankings.
Get started with a free initial website audit and competitive website comparison.